Make Deals, Trade Value for Value

Don’t just ask for exposure — trade value for value.

Know exactly what you bring to the table
and don’t be afraid to put a price on it.

Example:
An influencer is hosting their birthday party?
→ Offer to sponsor it.
You provide the venue, gifts, experience, or VIP treatment.
In return, you negotiate what matters to you:

• Content deliverables

• Tagged posts / collabs

• A call-to-action that drives traffic or bookings

You’re not “giving free stuff.”
You’re closing strategic exchanges.

This is leverage:
Use what you already own — space, product, service, experience —
to create opportunity, buzz, and conversions.

Smart businesses don’t wait for attention.
They engineer it.